Backed by scientific evidence and countless testimonials, we strongly believe that electronic nicotine delivery systems (ENDS) play a crucial part in harm reduction and smoking cessation. Our campaign aims to challenge the WHO's Framework Convention on Tobacco Control (FCTC) so that smokers have an available and informed choice to switch to safer alternatives.
The WHO FCTC has excluded consumer stakeholders from the process of developing guidelines for regulation of reduced risk products.
The WHO FCTC has issued multiple documents around harm reduced products that are not factually correct with regards to scientific evidence on benefits of products.
The WHO is responsible for acting on behalf of global citizens to preserve their right to health and wellbeing.
Consumer rights are not to be bought and sold for benefits of large corporations.
A WHO FCTC representative has stated in two countries that WHO does not care about smokers.
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