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Advocating safer smokeless alternatives to save the lives of smokers.

Backed by scientific evidence and countless testimonials, we strongly believe that electronic nicotine delivery systems (ENDS) play a crucial part in harm reduction and smoking cessation. Our campaign aims to challenge the WHO's Framework Convention on Tobacco Control (FCTC) so that smokers have an available and informed choice to switch to safer alternatives.

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#WHOisWHO?

No Regulation without Representation

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The WHO FCTC has excluded consumer stakeholders from the process of developing guidelines for regulation of reduced risk products.

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#FactsnotFiction

Stop Lying to
Us

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The WHO FCTC has issued multiple documents around harm reduced products that are not factually correct with regards to scientific evidence on benefits of products.

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#WHOisFailingUs

Harm Reduction is a Human Right

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The WHO is responsible for acting on behalf of global citizens to preserve their right to health and wellbeing.

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#WHOShouldCare

Our Rights are
NOT for Sale

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Consumer rights are not to be bought and sold for benefits of large corporations.

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#LiveLifeSmokeFree

We DO Care
About Smokers

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A WHO FCTC representative has stated in two countries that WHO does not care about smokers.

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Copyright 2020 SmokeFreeForLife Campaign